How We got StartedIt started out as a lark, four sisters in Texas driving home from a shopping trip, oohing and aaahing over their latest treasures. "We were driving down the freeway laughing about how much fun it was shopping together," says Cora DeLoia, sister/partner of SPOILED CHICS. "It just so happened that Mom, the original spoiled chic had given us shopping money so we were truly feeling spoiled. And in that minute, we thought, What a great name for a store, and that's how SPOILED CHICS was born!"
SPOILED CHICS started out in October 2002 offering women's accessories, jewelry, and unique handbags through home parties and trunk shows. According to the other sister/partner, Carina Perrone of Upper St. Clair, "You can never have too many purses or girlfriends," and that became the whole idea behind a SPOILED CHICS Home Party.
The party scene was a successful one for several years, especially after an article about the fledgling business appeared on the front page of the Pittsburgh Post-Gazette Style section on Easter Sunday. Written by Fashion Editor Lamont Jones, who had caught wind of and attended one of the parties, that article launched what seemed like endless parties.